Personal Branding Tips for 2022: How to Position Yourself as an Expert For the New Year
Updated: Oct 18, 2021
In addition to building a business, developing a personal brand is key to positioning yourself as an expert. Personal branding builds credibility, helps you become more relatable, and increases your reputation. You'll become known for what you do by potential clients and will attract the attention of other leading experts.
Here's four ways on how to build a stellar personal brand.
1. Narrow Down Your Expertise
When creating a successful brand, you must first discover what you’re great at. That means asking yourself these questions:
What am I known for?
What gifts comes to me easily?
What have I spent time mastering?
How can I package what I know into a product or service?
Narrowing down your expertise will help you gain clarity on what you are called to do. As a result, you’ll position yourself as an expert, thought leader, and the “go-to” guru in your industry.
2. Package Your Gifts ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
After you narrow down your expertise, the next step is to figure out how to package your gifts. You can do this by:⠀⠀⠀⠀⠀⠀⠀⠀⠀
Creating digital courses, ebooks and webinars ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Publishing a book or magazine⠀⠀⠀⠀⠀⠀⠀⠀⠀
Create a coaching, speaking or consulting service ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Build an educational program⠀⠀⠀⠀⠀⠀⠀⠀⠀
Create physical products ⠀
Have you signed up for the Purpose to Profit 5-Day Challenge?
3. Develop a Strong Brand Message
As you build your personal brand, it should also have a strong purposeful message. Your brand's purpose (the why) should connect with consumers in an emotional and persuasive way. In order to build a strong brand message you should:
Share personal and professional stories. (humanize your brand)⠀
Get clear on who your message is for.
Add personality and value to your content
4. Stay Consistent
Stay consistent by displaying the same logo, colors, and messaging across all platforms. This helps you become recognizable by consumers and media experts.
You can start working on these strategies now so that you can be ready to show up in 2022 with s stellar personal brand.
It's time to plant your success seeds now. :-)
Written by: Lee Whetstone, Purpose Coach, Brand Strategist Mompreneur and Magazine Owner