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Building a Purpose-Driven Business is Important. Here's Why

My own personal purpose journey was full of self-discoveries, evaluations, and strategic goals. I uncovered what I liked and disliked, made plans to reach certain goals that aligned with my new found vision, and aimed to build meaning relationships. So when I started my businesses, I used the same tactics.

And now, I teach my clients how to transform their magical gifts into purpose-driven businesses.

A SUCCESSFUL purpose-driven business should have:⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

  • Purpose-driven strategies ⠀⠀⠀⠀⠀⠀⠀⠀⠀

  • A community to connect its purpose to⠀⠀⠀⠀⠀⠀⠀⠀⠀

  • Purpose-driven leaders⠀⠀⠀⠀⠀⠀⠀⠀⠀

  • A good business model⠀⠀⠀⠀⠀⠀⠀⠀⠀

  • Core Values ⠀

According to Forbes, Specifically, 52% of purpose-driven companies experienced over 10% growth compared with 42% of non-purpose-driven companies. [1]⠀⠀⠀⠀⠀⠀⠀⠀

Focusing on your WHY makes it easier for you to create a meaningful life and career. This is why building a purpose driven business is so important. You’ll do what you have to do to grow your brand even if you feel tired or uninspired. Your WHY has power over passion, although at times your passion can lead you to your purpose.

Here’s why building a purpose driven business is key to success:

  • Consumers are drawn to brands that have real core values and purpose. This humanizes your brand. Remember, people love buying from people.

  • Employees are more prone to work at companies that share the same purpose as them. This creates higher work performance and decreases turnover.

  • Knowing and living in your purpose drives you to work harder and to stay focused.

  • It makes you as a leader feel happy, confident, and fulfilled.

  • It has a positive effect on the company's culture.

  • It increases productivity.

If you haven’t built your brand around purpose, then what are you waiting for?

If you need help creating a purpose driven business OR need assistance in growing your existing business? then look no further. In my Leading with Purpose program, you'll...

  • Hone in on your business and personal development⠀⠀⠀⠀⠀⠀⠀⠀⠀

  • Develop marketing and media strategies so you can get seen⠀⠀⠀⠀⠀⠀⠀⠀⠀

  • Price your packages and products⠀⠀⠀⠀⠀⠀⠀⠀⠀

  • Build systems so you’re not burning the candle at both ends of the stick⠀⠀⠀⠀⠀⠀⠀⠀⠀

  • And so much more!⠀⠀⠀⠀⠀⠀⠀⠀⠀


Now – you can be just like I was earlier in my career and waste years trying to find your purpose and make it profitable. OR, you can get expert-led guidance, support and accountability so you can fast track your success and wake up excited to get to work.⠀⠀⠀⠀⠀⠀⠀⠀⠀


All YOU have to do is take a chance on yourself.

The Leading with Purpose program has only 10 available spots left for 2021. Don't miss out!

Written by: Lee Whetstone, Purpose and Brand Marketing Coach, Magazine Owner

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